Latvia's strategy for its ICT sector centers on boosting its innovation and competitiveness, particularly within smart specialization areas. The sector is encouraged to evolve from primarily coding to developing high-value digital products and services for both domestic and international markets. Collaboration between businesses, universities, and research institutions is crucial, along with promoting technology transfer. Developing a robust ICT startup ecosystem is also prioritized, focusing on providing incubators, accelerators, and funding access. Finally, addressing regulatory barriers and promoting the adoption of advanced technologies like AI and Big Data are key to unlocking the sector's full potential.